Microsoft E3 2011 Media Briefing - Press Releases

**iBotModz_Bot** · June 6, 2011

From the press release:

Today, on the eve of the Electronic Entertainment Expo (E3), Microsoft Corp. premiered a spectacular lineup of new games, demonstrating that Xbox 360 continues to deliver the biggest hits and blockbuster experiences ï¿½ bar none. This year, Microsoft showcased a host of new groundbreaking exclusive titles on Xbox 360, including ï¿½Gears of War 3,ï¿½ ï¿½Forza Motorsport 4ï¿½ and the world premiere trailer for ï¿½Halo 4.ï¿½ In addition, Microsoft debuted the next installment of the famed ï¿½Fableï¿½ franchise with ï¿½Fable: The Journey,ï¿½ a game imagined from the ground up for Kinect on Xbox 360 by famed developer Peter Molyneux. Fans were also treated to a preview of the Kinect-powered historical epic, ï¿½Ryse,ï¿½ created by acclaimed developer Crytek GmbH. Finally, Microsoft revealed that this winter, ï¿½Minecraft,ï¿½ the independent PC game phenomenon, is making its console debut exclusively on Xbox 360.

In 2010, the controller-free magic and instant fun of Kinect for Xbox 360 captivated consumers all over the world, making it the fastest-selling consumer electronics device in history. This year, millions of Kinect owners will use their entire body to experience the worldï¿½s most iconic entertainment brands through ï¿½Kinect: Disneyland Adventures,ï¿½ ï¿½Kinect Star Warsï¿½ and ï¿½Sesame Street: Once Upon a Monster.ï¿½ Fans will also get their bodies in motion while playing the successors to the platformï¿½s best-selling titles, ï¿½Dance Central 2ï¿½ and ï¿½Kinect Sports: Season Two.ï¿½

In addition, Kinect Fun Labs, a new hub showcasing the latest Kinect innovations, was unveiled and is available to all Xbox LIVE members starting today. Create magical moments with never before seen Kinect technology, including player capture, object scanning and finger tracking. Kinect Fun Labs will launch with four Gadgets: Kinect Me, Bobble Head, Build A Buddy and Kinect Googly Eyes. More experiences will begin arriving in July, including Avatar Kinect and Kinect Sparkler.

With Kinect and Xbox LIVE, Third-Party Blockbuster Games Are Best on Xbox 360

The industryï¿½s best creators and publishers demonstrated their commitment to immerse Xbox fans even deeper in the action. On Microsoftï¿½s E3 stage, Ubisoft announced that all future Tom Clancy games will be Kinect-enhanced including ï¿½Tom Clancyï¿½s Ghost Recon Future Soldier.ï¿½ Microsoft further delighted audiences with the first public demonstration of ï¿½Call of Duty: Modern Warfare 3ï¿½ and reminded them that in 2011 and again in 2012, all ï¿½Call of Duty: Modern Warfare 3ï¿½ add-on content will launch first on Xbox 360.

EA SPORTS announced Kinect support for several of its blockbuster titles in 2012, including ï¿½Tiger Woods PGA TOUR,ï¿½ ï¿½Madden NFLï¿½ and ï¿½FIFA.ï¿½ In the next 12 months, EA also has several additional titles that will feature Kinect, including ï¿½The Simsï¿½ 3 Pets,ï¿½ ï¿½Family Game Night 4ï¿½ and what is sure to be one of the biggest games of 2012, ï¿½Mass Effect 3.ï¿½

ï¿½For Xbox, games have always been at the heart of who we are: the worldï¿½s biggest blockbusters, enduring stories from the worldï¿½s best storytellers and innovative entertainment experiences that you canï¿½t find anywhere else,ï¿½ said Phil Spencer, corporate vice president of Microsoft Studios. ï¿½Whether itï¿½s Kinect games like ï¿½Kinect Star Warsï¿½ and ï¿½Kinect: Disneyland Adventures,ï¿½ or the latest installments of our most acclaimed and anticipated exclusive franchises like ï¿½Gears of War 3ï¿½ and ï¿½Halo 4,ï¿½ our existing fans, and new ones alike, will find something here to delight them and their families.ï¿½

Ultimate Fighting Championship Comes to Xbox 360 and Xbox LIVE

In addition to all the best titles on Xbox 360, Microsoft also announced new blockbuster entertainment, teaming up with UFC. Starting this fall, Xbox LIVE Gold Members can subscribe to UFC to access live pay-per-view matches, classic fights, interviews and exclusive behind-the-scenes looks into the lives of the worldï¿½s greatest fighters; itï¿½s access to the octagon in an all-new interactive way.

With games and entertainment for every member of the household, Xbox 360 continues to bring the best in interactive entertainment to living rooms around the world with the following:
* ï¿½Call of Duty: Modern Warfare 3ï¿½ (Infinity Ward, Sledgehammer Games).
* ï¿½Dance Central 2ï¿½ (Harmonix Music Systems Inc., Microsoft Studios).
* ï¿½Fable: The Journeyï¿½ (Lionhead Studios, Microsoft Studios).
* ï¿½Forza Motorsport 4ï¿½ (Turn 10 Studios, Microsoft Studios).
* ï¿½Gears of War 3ï¿½ (Epic Games, Microsoft Studios). ï¿½Gears of War 3ï¿½ hits store shelves on Sept. 20, 2011, worldwide, except for Japan, where copies go on sale Sept. 22, 2011.
* ï¿½Halo 4ï¿½ (343 Industries, Microsoft Studios). A new trilogy begins when ï¿½Halo 4ï¿½ releases in 2012.
* ï¿½Halo: Combat Evolved Anniversaryï¿½ (343 Industries/Microsoft Studios, Saber Interactive, Certain Affinity). Releasing only on Xbox 360 on Nov. 15, 2011.
* ï¿½Kinect Sports: Season Twoï¿½ (Rare, Big Park Games, Microsoft Studios).
* ï¿½Kinect Star Warsï¿½ (Terminal Reality, LucasArts/Microsoft Studios).
* ï¿½Kinect: Disneyland Adventuresï¿½ (Frontier Developments Ltd., Microsoft Studios).
* ï¿½Mass Effect 3ï¿½ (BioWare, Electronic Arts).
* ï¿½Minecraftï¿½ (Mojang, Microsoft Studios).
* ï¿½Ryseï¿½ (Crytek, Microsoft Studios).
* ï¿½Sesame Street: Once Upon a Monsterï¿½ (Double Fine Productions, Warner Bros. Interactive Entertainment).
* ï¿½Tom Clancyï¿½s Ghost Recon Future Soldierï¿½ (Ubisoft Paris, Ubisoft).
* ï¿½Tomb Raiderï¿½ (Crystal Dynamics, Square Enix Europe).
* UFC

A 2nd press release about the new Kinect voice features:

What if you could find your favorite games, music, movies and TV shows, just with the sound of your voice? What if you could ask your TV to find ï¿½Harry Potter and the Deathly Hallows,ï¿½ and it did ï¿½ instantly? What if you wanted to listen to Coldplay and all you had to do was tell your TV and it responded by playing the Coldplay songs you love? Only on Xbox 360 is your entertainment together in one place ï¿½ and now you will be able to find it with your voice.

Microsoft Corp. today kicked off the Electronic Entertainment Expo (E3) by solving the challenge of finding the entertainment you want, quickly and easily. The solution: voice search with Bing on Xbox 360. Bing on Xbox searches Netflix, Hulu Plus and ESPN, as well as music, video and Xbox LIVE Marketplace to find exactly the entertainment you want to enjoy. With Bing on Xbox and Kinect for Xbox 360, you can effortlessly find the games, movies, TV shows, sports and music you want. You say it, Xbox finds it.

ï¿½This is an incredible time of growth and innovation for our business leveraging technologies that see us, hear us and connect us all together,ï¿½ said Don Mattrick, president of the Interactive Entertainment Business at Microsoft. ï¿½This year by bringing together the power of Kinect for Xbox 360 and the intelligence of Bing, we are transforming how people enjoy entertainment.ï¿½

Over the past two years, Microsoft has joined with some of the worldï¿½s largest TV operators to bring live television to Xbox LIVE in the United Kingdom with Sky TV, in France with Canal+ and in Australia with FOXTEL. Now, Microsoft has announced its commitment to expand access to live television programming on Xbox 360 to more providers in the United States and around the world during the upcoming year. Consumers will enjoy news, sports and their favorite local channels, all just a voice command away, on Xbox 360. Also this year, Microsoft is teaming up with Ultimate Fighting Championship (UFC)* to bring the depth of the worldï¿½s best mixed martial arts programming to Xbox LIVE. Featuring live matches, classic fights, interviews and exclusive behind-the-scenes looks into the lives of the worldï¿½s greatest fighters, access the octagon in an all-new interactive way only through Xbox 360.

As well as adding more entertainment with UFC, Microsoft is building on its expansive catalog of tens of thousands of movies and TV shows available on demand from Hulu Plus, Netflix and Zune by bringing YouTube** to Xbox 360. You will gain access to great ï¿½Web originalï¿½ content from around the world ï¿½ the latest videos, gaming tips and a universe of compelling content. And for the first time ever, you can control YouTube videos just by using your voice. A great way to experience YouTube is now on Xbox 360.

Did you miss ï¿½The Social Networkï¿½ in the theater? You will be able to simply tell your television what you want to watch and choose from the multiple sources on Xbox 360 that may be offering it live or on demand. Want to play the latest viral videos from YouTube from the comfort of your couch? Xbox 360 and the magic of Kinect make it as easy as using your voice. Xbox 360 brings together the entertainment you want, whether itï¿½s movies, TV shows, music, sports, or your favorite games, available instantly with the command of your voice through Bing on Xbox 360 and Kinect.

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Microsoft E3 2011 Media Briefing - Press Releases

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