Microsoft working on TV subscription service for Xbox, PCs

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From arstechnica.com:

Microsoft's partnership with ESPN to bring streaming sports to the Xbox 360 may be the tip of a streaming video iceberg. According to sources speaking to Reuters, the company is working on deals to launch a subscription service to stream video content to Windows PCs or devices such as the Xbox 360.

 

Microsoft has proposed a few different ways that its service could work in its pitch to content providers. One would have Microsoft acting as a "virtual cable operator," streaming video in exchange for a monthly fee. Another would use the Xbox to enable existing cable subscribers to stream content with "enhanced interactivity." A third option would allow viewers to subscribe to channels separately�the "� la carte" option that most cable companies have fought against despite consumer demand and pressure from the FCC.

 

Full Story: arstechnica.com

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