iBotModz_Bot Posted October 19, 2010 Report Posted October 19, 2010 From nypost.com:Backed by a half-billion-dollar budget, the tech giant is rolling out a major movie-style marketing blitz aimed at driving its motion-sensing device to the top of holiday wish lists. Microsoft has struck a promotional partnership with Burger King. Roughly 400 million cans of Pepsi and Diet Pepsi will plug Kinect, along with 60 million cereal and snack boxes from Kellogg's.Meanwhile, some 7,000 retailers will stay open past midnight on Nov. 4 -- the day Kinect goes on sale -- to stimulate demand. Kinect will take over YouTube's home page and have a big presence on Nickelodeon and Disney digital properties.TV spots, created by AgencyTwoFifteen, will pop up on ABC's "Dancing with the Stars" next Monday and on Fox's "Glee."The print ad buy includes titles such as "People" and "InStyle," among others. Microsoft's Xbox team is also organizing a major outdoor event in Times Square, where many of the huge billboards will show Kinect ads. From pcworld.com:There's a new trend in daytime talk: Tech gadgets. Last month the "rugged" Motorola Defy smartphone made its public debut on the 25th season premiere of "The Oprah Show." And now Microsoft's Kinect for Xbox 360 is traveling the TV talk circuit, appearing Tuesday, Oct. 19 on "Oprah," and later this month on "The Ellen DeGeneres Show." Full Story: nypost.com, pcworld.comhttp://feedads.g.doubleclick.net/~a/Hp4kEtzfzNANtkGL9TcJCnoQub4/0/dihttp://feedads.g.doubleclick.net/~a/Hp4kEtzfzNANtkGL9TcJCnoQub4/1/di View the full article
Slidell Posted October 20, 2010 Report Posted October 20, 2010 It's at the bottom of mine. 500,000,000 dollars well spent Microsoft.
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