Microsoft: New Xbox 360 'S' In Development for Two Years

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From pcworld.com:

* GO: At what point did you turn on the old model and decide it was time to rethink the design?

* AP: It's a tough question to answer. There was always the concept from the beginning that if you're going to be in market for 10 plus years, at some point you're going to want to refresh the design. That's just part of the game industry cadence, to do redesigns during the life cycle as components gets smaller and power consumption goes down. So I think from the very beginning there was an idea, and I'll call it a very vague idea, that we were going to do something.

I think this particular project...I throw out two years, give or take, just because when you're doing a redesign like this, it's not something you decide months in advance. We wanted to get the quality there and make sure we got it right, so we were probably planning this for about two years, give or take.

 

* GO: The aesthetic parities with the original Xbox are striking. The X-shape, the beveled vent on the side--it almost looks like a lither, sleeker original-style Xbox.

* AP: That's exactly what we were trying to do. Really the design goals were to retain the iconic Xbox shape. We talked a lot about that inhale, the center power button ring of light as the dominant image on the front of the console, the inhale shape. We wanted this to look like an Xbox 360. We wanted to unmistakably maintain that iconic shape.

But we were, as I always kind of remind people, at this point in the lifecycle of the original Xbox, launching the Xbox 360. So you sort of take cues from what more modern designs are. Where is automotive design heading, what's going on with television and entertainment centers. We wanted a sleeker, more modern and refined looking console that was still iconically an Xbox.

 

Full Story: pcworld.com (2 pages)

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