Just weeks before E3, Microsoft has done another huge 180 on their Xbox One Marketing plans, by dumping Kinect finally, and removing Xbox Live Gold from its apps, and dropping the price to $399 & more
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Lots of people are wondering why Microsoft didn't wait until E3 for their big Press Conference to announce the huge changes to Xbox One , so they could hype up the 'listen to consumers' on stage and rape in all the free mainstream press coverage, but instead they decided to silently leak out the huge changes via MajorNelson and other blogs, and they are big ones.
- No More Kinect.
- Xbox One to be only $399 Now.
- And no more paywall for Netflix, Twitch and other key apps, all FREE now.
Besides the above there is bunch of other changes listed below, and it seems M$ wants to remove that growing gap between their rival PS4, and even tho E3 is 5 weeks away, they can't afford to wait and allow that gap to get any bigger, and now going all-in to win this next-gen console war, with E3 being solely focused on their huge exclusive line-up of new games due to be release thru-out 2014/15.
Here is what Major Nelson said about the sudden changes to Xbox One:
First, beginning on June 9th, in all markets where Xbox One is sold, we will offer Xbox One starting at $399*. This is a new console option that does not include Kinect. For $399, our new Xbox One offering will continue to deliver access to the best blockbuster games like "Titanfall," "Call of Duty: Ghosts," "Forza Motorsport 5," "Dead Rising 3," and the upcoming "Watch Dogs," "Destiny" and "Sunset Overdrive." You will also be able to access popular entertainment apps, such as Twitch, YouTube, and Netflix, as well as watch live TV and use OneGuide. Finally, you will continue to be able to use many of the unique features of Xbox One including the ability to get game invites while you watch TV, switch between games and entertainment apps, enjoy Twitch broadcasts, and upload your favorite gaming moments. Next, we're bringing more value to our Xbox Live Gold members while extending the entertainment experiences available through Xbox to every connected console. So, also starting in June, we will roll out a new set of benefits for our Xbox Live Gold members on Xbox One and we will offer anyone who owns an Xbox 360 or Xbox One access to popular games and entertainment apps without an Xbox Live Gold membership. Here is what you can expect from the new generation of Xbox Live:
We're pleased to bring Games with Gold to Xbox Live Gold members on Xbox One in June. Members will have subscription-based access to free games ranging from top hits to breaking indie stars. The program will launch on Xbox One with "Max: The Curse of Brotherhood" and "Halo: Spartan Assault." A single Gold membership will get you access to the free games for both Xbox One and Xbox 360.
We've heard that you want more choices from Xbox One. You want a wide variety of options in your games and entertainment experiences and you also want options in your hardware selection. To be clear, as we introduce this new Xbox One console option, Kinect remains an important part of our vision. Many of you are using Kinect for Xbox One every day. In fact, more than 80 percent of you are actively using Kinect, with an average of 120 voice commands per month on each console. Some of the most popular voice commands include "Xbox On," "Xbox Broadcast" and "Xbox Record That." We will continue to offer a premium Xbox One with Kinect bundle to deliver voice and gesture controls, biometric sign-in, instant personalization, instant scanning of QR codes, and enhanced features only available with Kinect in games such as "Kinect Sports Rivals," "Just Dance 2014," "Project Spark" and more. |
Major Nelson ends his blog post, with the fact that Kinect will be available soon by itself for those that wish to jump into the Kinect experience this Fall after seeing the awesome power of Xbox One console by itself, without the game enhancing power of Kinect.
So what do you think about the sudden changes, and doing it a month before E3, will it make Xbox the winner over PlayStation?
News-Source: Xbox One: Delivering More Choices for Fans (via) MaxConsole
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